Offline Web Site Promotion
Offline promotion is an essential element in a successful marketing campaign.
Make sure your URL is included on all of your printed material including your letterhead, brochures, business cards, fax sheets, bags, signs, checks, invoices, receipts, order forms, and so on.
Have stickers made. Stick your URL sticker on the bottom of every product that you sell. Then have a rubber stamp made and stamp everything with your URL.
You can give away free items that include your URL such as coffee cups, pens, Christmas cards, magnets, t-shirts, buttons, key chains, bumper stickers, mouse pads, paper weights, stress balls...
Are there certain questions that your customers always ask? Create guides that answer these questions and give them away, make sure your URL is included in the guide.
Flyers are an inexpensive way to advertise. You can also create money saving coupons on your computer and pass them out. Create coupons for discounts on online purchases, free shipping, buy two get one free, etc. Every time you make a sale at an art show put a coupon or a flyer in the bag. Make sure the bag has your URL printed or stamped on it.
Get permission to leave your flyers and coupons at local spots where your customers are likely to hang out. Hire the neighborhood kids to hand out your flyers and coupon books at craft shows and other events in your area.
Include your URL on your answering machine and holding message. Remind people that you're open for business 24 hours a day on the internet.
Have your vehicle painted with your URL and logo or at least put it on your license plate frame. Offer to have other people's cars painted for free as long as the paint job includes your logo and URL.
Some more ideas to consider:
- Classified ads. Place ads in art and craft related publications.
- Yellow page ads.
- Billboards. Large billboards and small bulletin boards.
- Transit ads. Put your URL on the side of a bus or cab.
- Radio. Do an interview, pay for an announcement, call in to a talk show.
- TV. TV ads are expensive, cable channels are cheaper, volunteer to do a talk show.
- Press Releases. Pay someone to do a press release for you or learn to do it yourself. It's not as hard as you might think.
- Word of mouth. Spread the word every day. We have an online catalog, be sure to visit us on the web, here's my card...
- Think positively. Visualize success.
Web Design and Site Review Services
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